As the saying goes, a picture speaks a thousand words. A video, however, speaks volumes more. A study by eMarketer revealed that by 2014 “77% of US Internet users will be watching online video content at least monthly”.
Consider these facts. Over 81% of US Internet users view video online and watched over 32 billion online videos. Within a month, 183 million US Internet users will view videos. YouTube, the undisputed leader in online video, dominates with over 43% share of videos. Every minute, 35 hours or content is uploaded to YouTube alone.
To understand the enormity of this statistic, that’s more content uploaded in 30 days than the combined total of content that the three major US TV networks broadcasting 24 hours, 7 days a week, 365 days/year for 60 years!
On a daily basis, YouTube gets two billion video views. Everyday, over 100 million of these viewers are on mobile or smart phones.
Video marketing is an excellent and proven way for companies of any size to communicate their message in one visually-compelling package that combines multiple communication mediums: speech, text, moving and still imagery while reaching a huge audience at minimal expense and in the shortest period of time. It is a powerful method that can be used to demonstrate with instructional videos (how a product works) or to present emotional content that makes your viewers hungry to buy your product or service.
The process consists of three important phases:
- Planning of Video Content
- Video Production
- Video Distribution & Video Promotion
Video Production
We can create videos out of existing content you have created coupled with compelling copy that drives visitors to your website. Or if you prefer, we also create original video content that you can use for your corporate video and service or product marketing video. Each video produced combines exciting royalty-free music with elements of visually appealing copy, matching pictures, and video clips.
Video Distribution and Video Promotion
Your professionally produced videos are distributed to all the popular video sharing sites for widespread viewing. In addition, we create podcasts out of your produced videos and distribute to podcast sites to further increase the exposure your business receives.
We then optimize videos using proprietary techniques for maximum search visibility in the search results pages (SERPs) and on the video sharing and podcast sites themselves.
Videos are known to show up in the search results and offer web searchers a more interactive experience by being able to watch videos related to their search terms. Sites such as YouTube.com, Yahoo Video, and Google Video are considered “authority” sites. Depending on the keyword phrases selected, videos distributed to these video sharing sites show up in the search results pages by literally dominating up to three of the 10 first page search results.
At SearchMarketingROI.com, we believe in complete domination online through a strategic internet marketing program. Incorporating a video marketing strategy with search engine optimization, pay-per-click, local business search, and social media marketing, a business becomes the perceived authority online.
Ready for online domination? Call 480-232-1848 to speak with one of our internet marketing consultants for a customized marketing program specially tailored to meet your business’ individual needs.